Profile of Cherie Federico
Cherie Federico is the Director of Aesthetica Magazine which was founded in 2003. Aesthetica Magazine is one of the leading British art, design and photography publications with 311,000 readers in print and digital. The publication has national and international distribution, a presence in all major galleries and is exported to 20 countries. A strong believer in clean design, striking photography, critically engaging content, Cherie is a key protagonist of bringing the best new contemporary talent to the fore alongside established practitioners. She is also the Director of the Aesthetica Short Film Festival, which is a BAFTA qualifying festival and screens films from over 40 countries, as well as attracting key industry from across the sector. In addition to this, Cherie is also the Director of the Aesthetica Art Prize, which champions new talent and has 3,500 applications with artists from across the world with artists going on to be commissioned by Absolut Vodka, Channel 4 and participate in biennales and exhibitions worldwide, as well as works being purchased for corporate collections such as Hiscox. www.aestheticamagazine.com