Authors

Discussion

This study investigates how historical events and borderland symbolism are employed within media narratives as propaganda tools in the Russo-Ukrainian War, aiming to shape public perception and legitimize actions. With the resurgence of historical narratives in contemporary conflict, the Russo-Ukrainian War exemplifies the strategic use of borderland histories and symbols to influence both domestic and international audiences. This paper addresses three central research questions: (1) What specific historical events or symbols are leveraged in media narratives to shape the propaganda strategies of the Russo-Ukrainian War? (2) How do narratives of historical borderlands serve as tools for justifying or legitimizing actions within the context of the Russo-Ukrainian War? (3) In what ways may media representations of historical borderlands influence public perceptions and attitudes toward the Russo-Ukrainian War?

The study draws on several theoretical frameworks, including agenda-setting theory (McCombs, Shaw, Neuman), which examines how media controls the topics of public discourse, and framing theory (E. Goffman, R. Entman), which explores how specific historical symbols and narratives are crafted to evoke ideological responses and legitimize territorial claims. Additionally, social identity theory (Tajfel & Turner) provides insight into how shared historical narratives and symbols of borderlands are employed to foster collective identities and deepen divisions within the context of conflict. Using these theories as a foundation, the study employs qualitative content analysis of Russian and Ukrainian media sources to identify recurring symbols – such as shared Slavic heritage, imperial border shifts, and key historical battles – crafted to evoke nationalist sentiment and historical grievances.

Findings reveal that these borderland narratives are strategically used to frame military actions and cultivate a sense of historical continuity or entitlement, contributing to polarized public perceptions both within the conflicted territories and among international observers. This research underscores the potent role of historical narratives in propaganda, offering critical insights into the ways media shapes public opinion, influences identity, and drives conflict-driven political agendas in the Russo-Ukrainian War. This analysis will serve as a valuable resource for scholars and policymakers focused on the role of media in identity politics, conflict escalation, and historical revisionism.