Kristina Babenko1; 1 Newcastle University Business School , UK
Discussion
This presentation examines the evolving landscape of Ukrainian identity amid the ongoing war, focusing on the social, cultural, and psychological transformations that have intensified in response to external aggression. The discussion addresses the factors driving a renewed sense of national unity, as well as the challenges faced in preserving cultural heritage and strengthening collective resilience. By exploring shifts in identity among diverse demographics, the study sheds light on how conflict has catalyzed a deeper connection to national values, language, and traditions. This analysis aims to contribute to a broader understanding of identity formation under duress and its implications for Ukraine’s post-war reconstruction and global standing.