Laurence James

Laurence has over 34 years’ experience in the IT industry and in his role as Product Alliances and Solutions Marketing Manager at NetApp. Laurence works across all of NetApp product areas and has an in-depth understanding of its diverse customer needs to deliver value across the entire range of its product suite. Leading the marketing activities within this area, Laurence is responsible for ensuring this element of NetApp’s offering is market-leading, of the highest standard and guarantees customer ROI. Working with a dedicated and experienced team, he assists in developing and implementing marketing campaigns that support the positioning of NetApp products and its reputation.